Been quiet – working on moving cinematic space beyond the screen into reality. As such have been deeply immersed in augmented reality, intelligent environments, sentient cities – strategies to add more cinematic drama and philosophies to reality.
This is my favourite example of reverse augmented reality gathered in my research so far…
Our societal Coulrophobia–the fear of clowns–continues around the Carousel, an epic maximalist time-slice short from Adam Berg to showcase Philips new Cinema 21:9 televisions. Distilling a modish SWAT team/clown melée (reminiscent of Batman: The Dark Knight, and reminding me of John Woo’s Hard Boiled), this showcase short offers a masterclass in sensationalist micro-cinema.
Even more impressive is the smoothly executed Philips micro-site which has an interactive video that includes embedded hotspots where the director, DoP, and VFX supervisor give insights into the production.
Time slice has been around for a while, but Berg manages to make it so much more than a technical demonstration. Kudos must go to Philips for being far-sighted enough to not craft naff branding into the piece, letting it stand in its own right, and so take the reflected glory from the fine execution.
Congratulations to Smith & Foulkes who’ve just been nominated for the 2009 Best animated short Oscar for This Way Up. You have the opportunity to see the film as a free download from iTunes as part of a Sundance Film Festival tie-in until 25 January.
I’ve been a huge fan of the output of Nexus Productions and Smith & Foulkes (since their Vehicle days), since featuring their work in the early days of onedotzero. The artfully animated comedy short is a Burtonesque crowdpleaser.
Refreshing how a simple idea done right can add some zest to a lo-fi, rough around the edges, video: a simple interactive site allows you to rearrange and follow five characters – remixing the video yourself in a satisfyingly easy and immediate way.
Sans Soleil promo by Dinnick & Howells ably illustrates promising upcoming trend: music videos as educational primers. This one on the human body. Superbly polished finish, from the engraved typeface, to the treated illustrations.