Lyric mobile video project


Showstudio’s mobile video dispatches courtesy of their Lyric project illustrate an uneven, but highly personal selection of clips from “twelve leading creatives from the fields of fashion, music and image-making”.

The project is hampered by an awkward web presentation (Why force full-screen presentation when the resolution is for handheld media? And why can’t we just download these 3gp files to our videophones?), and the content being ‘fashion-‘ rather than idea-led.

Strangely most of the clips are reminiscent of Super-8 film shorts. Luckily the stand-out micro-movie, Robert Del Naja’s (3D in Massive Attack) micro-promo for the track, Antistar, suggests the format can be saved from this retro cul-de-sac.

Recent posts

Matt Hanson Written by:

Comments are closed.