Showstudio’s mobile video dispatches courtesy of their Lyric project illustrate an uneven, but highly personal selection of clips from “twelve leading creatives from the fields of fashion, music and image-making”.
The project is hampered by an awkward web presentation (Why force full-screen presentation when the resolution is for handheld media? And why can’t we just download these 3gp files to our videophones?), and the content being ‘fashion-‘ rather than idea-led.
Strangely most of the clips are reminiscent of Super-8 film shorts. Luckily the stand-out micro-movie, Robert Del Naja’s (3D in Massive Attack) micro-promo for the track, Antistar, suggests the format can be saved from this retro cul-de-sac.