A tantalising glimpse of the mother of all Tetris games, as floors descend, rotate, and drop into gleaming tower blocks. O2’s Panoramic commercial by The Mill shows the way forward in referencing videogame culture in popular moving image forms.
“Russell Tickner supervised the shoot in Berlin, where he captured detailed photographs of many of the citys new buildings, along with some high dynamic range environment photos which he later used for seamless rendering. On his return to The Mill, Russell then modelled and textured these buildings in sections to create the reflective and photoreal weighty building blocks that animate into the shots at the beginning of the commercial. The CG team also created the O2 brands signatory bubbles for many scenes.”