Always been a big fan and supporter of Alex Rutterford (with astonishing Autechre Gantz Graf and Radiohead promo’s in the bag now), so belatedly I get to see The Icon (not human or animal in form, having no set shape) for Sony PSP. Obviously I was too involved in writing the book end of last year to see this commercial on TV. Posted here for reference. (Also check article at The Mill).
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