Couple of years ago, I did a test DVD, Flare, for an ambient visuals product. We had fun building a prototype but it was too early to market.
Now plastic.tv feels like it is at the right time to capitalize on this area. plastic.tv is a nifty niche video-on-demand portal for video art that plays on your living room tv or other flatscreen device (including laptop screensavers).
plastic.tv have a call for new video creators after the first wave of artist content. Contact content manager justine.ferrane (at) plastic-tv.com if you are interested in participating in the label.