I ran out of time so didn’t manage to get Koichiro Tsujikawa into the Reinventing Music Video book. If I ever find time to do a follow-up then he’ll be at the head of the list, as the work just keeps getting better and better. Especially his collaborations with Cornelius. All good MV directors need to create an almost symbiotic relationship with a sympatico musical artist. We can see this in the Video for Fit Song by Cornelius. It’s got the same quotient of quirks and whimsy you expect from masters like Michel Gondry. But KT adds his own vibrant take. Effects don’t dominate the piece, they aren’t the reason for it. They are just a way for household objects to go for a spin.