Like with previous feature The Science of Sleep, Michel Gondry has an accompanying installation project for Be Kind Rewind, recreating the video store from the film at the Deitch Projects gallery.
Those wanting to test their acting chops will be able to make their own cinematic odes in the gallery’s back lot, which will feature a variety of movie sets. All videos made during the exhibition will be on view inside the gallery. Gondry says, “I don’t intend nor have the pretension to teach how to make films. Quite the contrary. I intend to prove that people can enjoy their time without being part of the commercial system and serving it. Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution.