How to spice up your music video

Archangel‘s How To Lose Your Best Friend by Director Eduardo Benchoam through the Guatamalan-based Colectiva arts production company.

Refreshing how a simple idea done right can add some zest to a lo-fi, rough around the edges, video: a simple interactive site allows you to rearrange and follow five characters – remixing the video yourself in a satisfyingly easy and immediate way.

• Linear version | Interactive version

[Via Promonews]