Archive for the 'Commercials/Promos' Category

Coulrophobic time-slice Carousel

Philips’ new fermata vid fizzes.
Our societal Coulrophobia–the fear of clowns–continues around the Carousel, an epic maximalist time-slice short from Adam Berg to showcase Philips new Cinema 21:9 televisions. Distilling a modish SWAT team/clown melée (reminiscent of Batman: The Dark Knight, and reminding me of John Woo’s Hard Boiled), this showcase short offers a masterclass [...]

How to spice up your music video

Archangel’s How To Lose Your Best Friend by Director Eduardo Benchoam through the Guatamalan-based Colectiva arts production company.
Refreshing how a simple idea done right can add some zest to a lo-fi, rough around the edges, video: a simple interactive site allows you to rearrange and follow five characters - remixing the video yourself in [...]

Sans Soleil indications bright

Sans Soleil promo by Dinnick & Howells ably illustrates promising upcoming trend: music videos as educational primers. This one on the human body. Superbly polished finish, from the engraved typeface, to the treated illustrations.
Sans Soleil, Asprovalta, music video from Jonathan Howells on Vimeo.

Nagi Noda No More

Nagi Noda RIP.
Would have loved to get her work in Remixing Music Video, but things didn’t come together. Glad I programmed some of her earlier work in the UK though, bringing it to a new geography/audience. She had a tough time as a female creative director in Japan, but managed to break through and create [...]

Gold medal in music video goes to…

In honour of the Beijing Olympics, posting one of my favourite music videos of Spike Jonze, Electrobank for the Chemical Brothers, starring Sophia Coppola.
Am wondering why more music videos don’t use this milieu, it feels like an area ripe as a visual playground. Jonze sets the bar high as ever, but there’s still plenty of [...]

A peek into Michel Gondry’s perversity

A perverse and almost deliberately naive list in equal measures of Michel Gondry’s Top 25 classic music video picks. It is almost nonsensically random, even though it gives decent credit to first-gen pioneers like Pope, etc - can only think this was deliberately for the EW audience.
Michel Gondry picks 25 classic music videos:

Conceptually yours: music video directions in 2008

I was asked to write this piece to accompany the MuVi programme for the Oberhausen Short Film Festival music video programme and awards this year. It was a great follow up to being on the jury in 2007, and an opportunity to think of the current big narrative and aesthetic trends in the area.
Conceptually Yours
Dynamic [...]

Binary symphony for Radiohead’s Nude

I first experienced a live dot matrix symphony back in the Nineties at a Sonar festival, Barcelona. It’s nice to see James Houston has revisited this concept and ramped it up on both a auditory and visual level to create another pop promo which validates the conclusion of the essay I wrote for the Oberhausen [...]

Ardour quelled over Bjork’s Wanderlust

I thought it might be Hiyao Miyazaki-esque in its ambitious reach for the fantastical, but after all the hype Bjork’s latest videoclip, the epic 9-month in the making Wanderlust, washes over you as ineffectually as the river that she travels along within it.
Maybe viewing it in high definition 3D might be a revelation, but [...]

Video of the Week: $$ Troopers

I haven’t seen something so aggressively styled, so successfully combining striking live action with graphic effects for a long time. Las Palmas have hit a glitchy 8-bit groove with this promo clip that combines War Games-style retro 3-D graphics, with fluttering video feedback, a smattering of Jenny Holzer-like aphorisms, and pseudo-religious imagery. Watch out for [...]