Joseph Kahn of Anonymous Content has enlisted the help of Digital Domain to create the mother of all Transformer commercials. A harbinger to what a live action Transformer film could be, even though this is from Jet to car (no robotic humanoids here).
Saab Transformer QT (’boards Screening Room)
Why is Nokia Shorts 2004 actually a ’short film competition’ rather than one dealing with mobile film or chaku motion? Even more confounding, these shorts, apparently made specifically to be played via mobile phone, aren’t even going to be available for download onto them (according to The Guardian). Instead they are to be screened at [...]
Linking up neatly with the UK TV current campaign, a short viral supporting the Audi A3 sportback, Audi DNA is an understated yet menacing number by directing duo Danny & Ezra, that twists some nice personalization into the simple storyline’s DNA, alluding to present genetic concerns and individually engineered needs.
[Source: shots.net]
Audi The Perfect Match viral [...]
Marc Craste is featured in an online interview on making his award-winning animation, Jo Jo in the Stars, which goes from strength to strength on the global festival circuit, picking up Best Short Film at the International 3D Awards 2004 (other winners included Onimusha 3 for Best non-interactive 3D Game Cinematics).
“Jo Jo developed from an [...]
“Bring it up, bring it up… Squeeze it up. Take it down.” Capture the motion, ten short movies from Panasonic on the olympic spirit, are an idiosyncratic, enlightened micro-movie blitz of creativity. From weightlifting, dancercising poodles in Nagi Noda’s infomercial comedy, to impressionistic snatches of athletes in action in Joel Peissig’s latest, compositing and special effects are integrated to tight capsule ideas. // More…
J@pan Inc’s Music Media Watch highlights the new and growing trend for downloading these distilled music videos superseding passé audio-only ringtones. Interesting implications for the form to see how this forced distillation develops…
“The most common featured well-known Japanese pop singers or bands waving or strumming a guitar and saying something clever like “You’ve got [...]
Showstudio’s mobile video dispatches courtesy of their Lyric project illustrate an uneven, but highly personal selection of clips from “twelve leading creatives from the fields of fashion, music and image-making”.
The project is hampered by an awkward web presentation (Why force full-screen presentation when the resolution is for handheld media? And why can’t we just download [...]
Following from Spike Jonze’s Dalarö pseudo-docs for Volvo, Stephen Frears makes a beautifully formed, if more conventional, short film:
Route V50: Website | Campaign site
“It starts in a place called Doubt and ends in a place called Confidence.”
This is a short film as ourobouros, as Robert Downey Jnr’s personalities start splitting into separate characters. Although [...]
Expect to see NikeLab’s Art of Speed project featuring multi-disciplinary moving imagemaker-created shorts all over the Web and at digital film festivals globally shortly.
The Computerlove site has a great preview of the collection featuring Les Jumelles by KDLAB.
Art of Speed will be featured at nikelab.com from 1 May 2004:
“With the Art of Speed project, Nike [...]
A number of Internet sources have reported on Fox Lab’s Lucy Hood previewing a made-for-mobile phone soap, Hotel Franklin, at the recent MIPTV market in Cannes.
Pitched at 1 minute in length (the ‘natural length for phone viewing’ according to Hood, senior VP of content and marketing at Fox) the cliff-hanger episodes throw us into the [...]
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