Expect to see NikeLab’s Art of Speed project featuring multi-disciplinary moving imagemaker-created shorts all over the Web and at digital film festivals globally shortly.
“With the Art of Speed project, Nike sought an outside perspective, asking 15 digital artists to create their own visions of speed through a Nike lens.”
Interview from Computerlove.net:
This short film follows the morning run of an athlete in the distant future, who leaves her home for a high-speed run in a pair of Celar 2 shoes and a Nike Swift Suit. During this jog – which for her lasts only half an hour – a much longer time passes at her home, where all natural things age and change significantly while she is away, including the twin she has left behind.
What does speed mean to you?
KDLAB: Today speed means so much more than the “rate of motion between two points.” It is a quality that we look for and demand in so many areas of our lives: computer processors, internet connections, pizza delivery, etc. It is something we never seem to get enough of and is directly linked to our notions of progress and achievement.
What is your film about?
KDLAB: We wanted to take the concept of speed to its absolute extreme, to a point where all the generally accepted laws of space and time break down. This is an arena most famously explored in Einstein’s General Theory of Relativity. He predicted the effect of Time Dilation – “The slowing of time in a frame of reference moving at nearly the speed of light relative to an observer.” This intriguing idea has been commonly illustrated with the example of a set of twins where one travels in a space ship at high speed while the other remains on earth. When the traveling twin returns, the remaining one has aged significantly faster.
What kind of software and hardware did you use to create the film?
Software: 3ds max 6, mental ray 3.2, After Effects 5.5, Premiere 6.5
Hardware: BOXX Workstations and Servers, Panasonic DVX-100 MiniDV Camera