Chaku-motion: mobile music video

J@pan Inc’s Music Media Watch highlights the new and growing trend for downloading these distilled music videos superseding passé audio-only ringtones. Interesting implications for the form to see how this forced distillation develops…

“The most common featured well-known Japanese pop singers or bands waving or strumming a guitar and saying something clever like “You’ve got a phone call!” Others featured short MTV-like videos and short clips of live performances. One site for guitarists had video “lessons” of professional players shredding the guitar neck with lightning-fast solos, as well as a “movie message” from slide guitarist Eric Sardinas, apparently filmed during his recent Japan tour.”
[Source: J@pan Inc via Smart Mobs]

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