Been a while but Dougal Wilson’s new music video, Cash Machine for Hard-Fi continues his love of constructing quirky contemporary tales. Despite the murky colour palette, this is a lightly whimsical take on receiving those ‘No funds available’ messages in the corner ATM. In Wilson’s world a whole Lilliputian workforce is hard at it behind the facade creating the banknotes ready to be delivered.
Although I’m not a great fan of the song, the lead vocalist has a hard-edged look that matches the grit of the video. And while some reaction has been muted to Wilson’s darker tale, I prefer this latest MV compared to the award-garnering, technically innovative Dizzee Rascal of recent history. The flight of lo-fi fancy behind the ‘high tech’ Automatic Teller reminds me of something Michel Gondry might have sketched out.