Lo-fi book promo video for Douglas Coupland’s The Gum Thief done right. Just like one of his disaffected characters would film it. After Eleanor Rigby I though DC was going off the boil, but Microserf‘s follow-up JPod really came up with the goods. Now I’ve seen this compilation I’m definitely going to sample The Gum Thief. So I guess it is doing the job.