Colder‘s To The Music video by UVA is a striking promo treatment where sound and image are totally in keeping with each other. I’ve worked with and commissioned pieces from Colder’s Marc Nguyen Tan previously (he has a background as an art director, creating impressive graphic and motion pieces as Dotmov and le cabinet), so it is intriguing to see how United Visual Artists interpret the singer and his work after Marc has previously been so in control of his visual look.
The generative process and custom software UVA use to create the video frames elicits a fragile, flickery, and lo-tech electronic image of the singer and a female dancer. They jitter in and out of the dusky red-black ether, forms in a state of flux captured and then broken back into digital bits. The edgy transfer of black and white scanlines into faces and figures offer a perfect parallel to the vocals that float in and out of the mix. Try to grab at any meaning and the 3D forms threaten to swirl into nothingness.
