Expect to see NikeLab’s Art of Speed project featuring multi-disciplinary moving imagemaker-created shorts all over the Web and at digital film festivals globally shortly.
The Computerlove site has a great preview of the collection featuring Les Jumelles by KDLAB.
Art of Speed will be featured at nikelab.com from 1 May 2004:
“With the Art of Speed project, Nike sought an outside perspective, asking 15 digital artists to create their own visions of speed through a Nike lens.”
Interview from Computerlove.net:
This short film follows the morning run of an athlete in the distant future, who leaves her home for a high-speed run in a pair of Celar 2 shoes and a Nike Swift Suit. During this jog – which for her lasts only half an hour – a much longer time passes at her home, where all natural things age and change significantly while she is away, including the twin she has left behind.
What does speed mean to you?
KDLAB: Today speed means so much more than the “rate of motion between two points.” It is a quality that we look for and demand in so many areas of our lives: computer processors, internet connections, pizza delivery, etc. It is something we never seem to get enough of and is directly linked to our notions of progress and achievement.
